ECOMMERCE WITH WOOCOMMERCE
Unit 4: Products, Pricing and Promotion
Unit purpose
Create accurate product records and coupon rules that align the customer promise with inventory, fulfilment and delivery.
Safe practice boundary
Use a staging or practice site for learning tasks. Keep credentials, customer details, payment data and API secrets out of handouts and screenshots. Confirm current tax, privacy, consumer, accessibility and payment obligations with appropriately qualified professionals for the store's jurisdiction.
Products, Pricing and Coupons
Topic: Product setup
Subtopic: Product types, descriptions, media, price, inventory, shipping, downloads and promotion rules
A product record combines customer-facing content with operational data. Product type determines which fields and processes apply, while clear descriptions, accurate prices, inventory rules and fulfilment details help the store deliver what it promises.
Source-context note: The recording demonstrates product settings and coupons. Current product editors can vary by WooCommerce version, extensions and theme; use the underlying data model rather than memorizing screen positions.
Definitions and meanings
| Term | Meaning | My example or question |
|---|---|---|
| Simple product | A product sold as one standard item without selectable variations. | |
| Variable product | A product with selectable variations that may have different prices, stock or shipping data. | |
| SKU | A unique stock-keeping identifier used to track a product or variation. | |
| Downloadable product | A product that provides a digital file through controlled delivery settings. |
Learning outcomes
- Choose an appropriate WooCommerce product type.
- Create complete product data without unsupported claims.
- Design a coupon with clear conditions and a test plan.
Illustration task
Sketch a product record as two halves: the customer promise and the fulfilment facts. Connect claims, images and price to stock, tax, shipping or download delivery.
Applied activity
Draft one fictional product. Include name, short and long descriptions, price, SKU, image plan, inventory decision, fulfilment details and one coupon rule. Test normal, expired and ineligible coupon cases.
Assessment evidence and criteria
A complete fictional product specification and coupon test sheet.
- ☐ Product type fits the offer
- ☐ Customer claims match operational data
- ☐ Pricing and fulfilment are explicit
- ☐ Coupon conditions and edge cases are tested
Unit knowledge check
1. Which product type supports selectable variations?
☐ Variable product
☐ Tag
☐ Coupon
2. What is an SKU used for?
☐ Tracking a product or variation
☐ Choosing a theme
☐ Writing privacy law
3. Which coupon case should be tested?
☐ Eligible, expired and ineligible use
☐ Only the success message
☐ No conditions
Store-build reflection
What did I understand? Which setting or workflow still needs current documentation? What will I test on staging before using it on a live store?
