SOCIAL MEDIA
Unit 3: Campaign Mapping and App Workflow
Unit purpose
Turn strategy into a feasible calendar and select tools that support accessible, privacy-aware creation and review.
Map Out the Social Media Plan
Topic: Campaign planning
Subtopic: Objectives, content pillars, editorial calendar, workflow and measurement
A social media plan organizes objectives, messages, formats, responsibilities, dates and measures into a workable campaign system.
Definitions and meanings
| Term | Meaning | My example |
|---|---|---|
| Content pillar | A recurring theme that organizes related posts around audience needs and campaign purpose. | |
| Editorial calendar | A schedule showing what will be published, where, when and by whom. | |
| Metric | A defined quantity used to observe activity or results. | |
| Conversion | A meaningful audience action connected to the campaign purpose. |
Learning outcomes
- Translate a purpose into a measurable objective.
- Organize ideas into content pillars.
- Build a realistic four-week editorial calendar.
Illustration task
Map objective → content pillar → weekly post → call to action → metric → review decision.
Applied activity
Build a four-week calendar containing three content pillars, platform, format, owner, status, accessibility check, call to action and success measure.
Assessment evidence and criteria
A complete campaign map and four-week editorial calendar.
- ☐ Objective is measurable
- ☐ Pillars serve audience needs
- ☐ Calendar is feasible
- ☐ Metrics inform a stated decision
Use Social Media Apps Purposefully
Topic: Workflow tools
Subtopic: Creation, scheduling, collaboration, analytics and data stewardship
A social media app is useful when it reduces friction in a defined workflow. Tools should be evaluated for function, accessibility, privacy, cost and the ability to export or recover work.
Definitions and meanings
| Term | Meaning | My example |
|---|---|---|
| Workflow | An ordered sequence that moves work from idea to review, publication and learning. | |
| Scheduler | A tool that prepares content for publication at a selected time. | |
| Analytics | Collected information used to understand content activity and audience response. | |
| Data stewardship | Responsible collection, access, protection, retention and disposal of data. |
Learning outcomes
- Map an app-supported publishing workflow.
- Evaluate tools without relying on brand popularity.
- Identify privacy and continuity risks.
Illustration task
Create a five-stage board: ideas → draft → review → publish → learn. Name the human decision and optional tool at every stage.
Applied activity
Compare three current tools using function, accessibility, privacy, cost, portability and failure recovery. Verify features with current official documentation before adopting one.
Assessment evidence and criteria
A tool-evaluation matrix and annotated workflow diagram.
- ☐ Tool serves a defined need
- ☐ Claims are currently verified
- ☐ Privacy and access are considered
- ☐ Manual fallback is documented
Unit knowledge check
1. What is a content pillar?
☐ A recurring theme organized around audience needs
☐ A paid advertisement only
☐ A platform password
2. What makes a useful metric?
☐ It is large
☐ It informs a decision connected to the objective
☐ It appears on every platform
3. How should an app be selected?
☐ By popularity
☐ By the most expensive plan
☐ By workflow need, accessibility, privacy, cost and recovery
Reflection
What did I understand? What evidence did I create? What will I improve before publishing or automating?
